Milton Glaser for Madmen

madmen poster
I was beyond excited when I read this Times article revealing that graphic design baron Milton Glaser would be designing the upcoming season of Madmen‘s billboards and posters. I love that Matthew Weiner grew up admiring Glaser’s work. His sentiments perfectly describe why Glaser’s being hit up to create the illustrations: “he said he had long dreamed of Mr. Glaser’s having a hand in the show’s ads — not only because of his renown as the creator of the ubiquitous I <3 NY logo and other images, but also because he embodied the ethos of the era, as the clean-lined, clean-conscience advertising of the 1950s and early 1960s fractured, along with the culture, into something more chaotic, self-doubting and interesting.”

Nothing is more true to me than Glaser’s axiom “Art is Work”. His life and career are a testament to said philosophy.

Only Glaser could command such deference from a client, “I don’t like to talk to anybody because I always want to have my way in everything,” he said.

To which Mr. Weiner responded: “And I want to talk to everybody because I want my way.” But he added, “Basically, once we decided that it was going to be Milton, I just deferred to him.”

The Trippy ’60s, Courtesy of a Master: ‘Mad Men’ Enlists the Graphics Guru Milton Glaser is a great article with wonderful insights into Glaser’s mind. I suggest you click over and read it all and look for his work on busses and billboards next week. Can’t wait for the season to start.

6 Responses to Milton Glaser for Madmen

  1. Linsey Laidlaw March 18, 2014 at 9:23 pm #

    So cool! I didn’t realize he was doing these.

  2. Frances Schultz March 19, 2014 at 12:55 pm #

    Love that you picked up on this and featured it. Brilliant. Brava, Frances

  3. Rebecca cherkoss March 19, 2014 at 1:11 pm #

    I always want to have my way in everything too! Great piece, as always

    Considering name change to Milton,

  4. samantha hahn March 20, 2014 at 1:37 pm #

    Not a bad plan Rebecca!

  5. Samantha Hahn March 20, 2014 at 1:41 pm #

    I know, I was so excited when I found out.

    I love that Weiner tries to find the original guys who did this work. There’s a link to similar posts after the Milton one that has Brian Saunder’s work—from the last season. Check it out.

  6. Samantha Hahn March 20, 2014 at 1:41 pm #

    ; )

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