I was super thrilled to collaborate with @ellenmacarthurfoundation on their amazing new initiative #makefashioncircular #jeansredesign. As a jeans lover & earth lover & fashion lover it feels great to contribute art and lettering to amplify this initiative.

“Transforming fashion towards a circular economy requires new ways to create and make clothes, so they can be durable, recyclable and made with good materials.

The Jeans Redesign is creating solutions for a world where clothes never become waste.

Over sixty leading brands, manufacturers, and fabric mills are using our Jeans Redesign Guidelines to produce jeans that will be available on the market by May 2021.”