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Author Archive | Samantha Hahn

Afternoon Tea Campaign

I was thrilled when my agency CWC Japan reached out to tell me Afternoon Tea wanted to work with me again on a fun summer campaign. They asked me to illustrate tons of fresh summer fruits, constellations and more for everything from tea, lotion, makeup, bubble bath and work out clothing to tabletop, glassware and more. Below are just a few items they printed my paintings on. They put my name on everything too which is so nice and different than in America.

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Le Sport Sac Fall Campaign

I conceived and art directed the Le Sport Sac Fall 2018 campaign.

With the campaign: LES DUEX AMIES, we reflect the cherished core values of LeSportsac (joy, optimism, and self-expression) while speaking to a millennial audience. Connecting modernity and nostalgia this campaign follows two vibrant young women at home and through their weekly ritual of meeting at their work space, followed by some social time and indulgence at their favorite cafe.

I envisioned 4 sets that would each be within a tonal color palette. Styling mood was also tonal and elevated but sans pattern so that the colors and patterns in the bags would pop. Hair and makeup mood were fresh and cool but unfussy with a nod to the 70’s when the brand launched. Subtle pops of color in a strategic cat eye or colored lip made for a whimsical vibe.

LeSportsac is an iconic American lifestyle brand that remains as fresh, appealing, and relevant today as when Melvin and Sandy Schifter invented the signature parachute nylon bags in 1974.

Click over to my site to see full team credits.

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NY Fashion Week in Watercolor for The Cut

During NYFW, The Cut asked me to do my usual illustrative show coverage. I did 10 illustrations from some of my favorite designers. They published 1 or 2 a day in their style section with my observations as well as a big slideshow at the end of the week plus my final thoughts. See a peek below and then check out New York Fashion Week in Watercolor on The Cut.

 

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