Author Archive | Samantha Hahn
I was really thrilled when the team at Rachael Ray Magazine asked me to work on their first ever beauty issue cover. I created a layered wash to overlay Rachael herself and then hand-lettering the coverline headline. So fun! Check it out on your newstand today.
I conceived and art directed the Le Sport Sac Fall 2018 campaign.
With the campaign: LES DUEX AMIES, we reflect the cherished core values of LeSportsac (joy, optimism, and self-expression) while speaking to a millennial audience. Connecting modernity and nostalgia this campaign follows two vibrant young women at home and through their weekly ritual of meeting at their work space, followed by some social time and indulgence at their favorite cafe.
I envisioned 4 sets that would each be within a tonal color palette. Styling mood was also tonal and elevated but sans pattern so that the colors and patterns in the bags would pop. Hair and makeup mood were fresh and cool but unfussy with a nod to the 70’s when the brand launched. Subtle pops of color in a strategic cat eye or colored lip made for a whimsical vibe.
LeSportsac is an iconic American lifestyle brand that remains as fresh, appealing, and relevant today as when Melvin and Sandy Schifter invented the signature parachute nylon bags in 1974.
During NYFW, The Cut asked me to do my usual illustrative show coverage. I did 10 illustrations from some of my favorite designers. They published 1 or 2 a day in their style section with my observations as well as a big slideshow at the end of the week plus my final thoughts. See a peek below and then check out New York Fashion Week in Watercolor on The Cut.
This is my second campaign for Castlecliff a brand that relaunched recently with a mix of 70’s vintage and era inspired jewelry. The visual tone of this campaign references late vintage Vogue and Harpers Bazaar poses, makeup, set, mood and lighting of that era but with a modern twist. To add a whimsical nod we incorporated actual vintage magazines. The set, prop and styling colors reference the mood of the season which was inspired by the desert. See more below the credits….