I loved working on this fun holiday collaboration with Gucci X Goop featuring these fun archetype illustrations and accompanying gift guides.
I was so happy to creative direct, produce and cast this campaign for the amazingly stunning paper company @dearannabelle known for luxury paper products and home goods for those who appreciate the art and soul of meaningful exchange.
Goddess photographer @annapalma brought her magic.
Brand:
@dearannabellenyc founded by @marciepantzer
Photography:
@annapalma
Creative Direction:
@samanthajhahn
Stylist:
@jillrothstein
Makeup:
@stephanierulez
Hair:
@destinyvenice
Props:
@veronicaolson
Models:
I loved getting back into the studio after a forced pandemic hiatus. I art direct for Bodily, an incredible postpartum resource and shop with incredible gear and undergarments designed with the postpartum body in mind. Here are a few of my favorite images from a recent shoot.
Julia Robbs photographed Rachel Nicks. Bodily only shoots on real postpartum women. I love that.
I conceived and art directed the Le Sport Sac Fall 2018 campaign.
With the campaign: LES DUEX AMIES, we reflect the cherished core values of LeSportsac (joy, optimism, and self-expression) while speaking to a millennial audience. Connecting modernity and nostalgia this campaign follows two vibrant young women at home and through their weekly ritual of meeting at their work space, followed by some social time and indulgence at their favorite cafe.
I envisioned 4 sets that would each be within a tonal color palette. Styling mood was also tonal and elevated but sans pattern so that the colors and patterns in the bags would pop. Hair and makeup mood were fresh and cool but unfussy with a nod to the 70’s when the brand launched. Subtle pops of color in a strategic cat eye or colored lip made for a whimsical vibe.
LeSportsac is an iconic American lifestyle brand that remains as fresh, appealing, and relevant today as when Melvin and Sandy Schifter invented the signature parachute nylon bags in 1974.
During NYFW, The Cut asked me to do my usual illustrative show coverage. I did 10 illustrations from some of my favorite designers. They published 1 or 2 a day in their style section with my observations as well as a big slideshow at the end of the week plus my final thoughts. See a peek below and then check out New York Fashion Week in Watercolor on The Cut.
© 2018-2022 Samantha Hahn. All rights reserved.
